-: Gonna walk you through meme unbundling.
And this is a technique that I've used a ton of times.
I think it's a really great way
to avoid ripping off the art styles of artists
that you're getting inspiration from
when you're creating images.
The specific technique comes from Bakz T. Future,
one of the kind of early thought leaders,
they came up with this idea when DALL-E 2 was out.
And what they did is they asked for an image,
you know, in the style of "Starry Night" by Van Gogh.
And that was a pretty common one
that people were using back then
and comes up with a pretty interesting image here.
But then they unbundled it by asking,
I think at the time it was GPT-3
to describe the characteristics
and artistic style of "Starry Night" by Van Gogh in detail.
And they took that description,
which unbundles all the different components
that makes a Van Gogh painting
like the brush strokes,
thick brush strokes, the swirl-like pattern,
the blues and greens with some yellow and red,
the stars, the night sky rendered with white dots.
The painting has a dream-like quality to it.
So asked it to describe what is cool about this image.
And then you're using that description
to create something much more creative.
And you can see here that it still looks like Van Gogh,
but it's much more creative
than if you just specifically copy that artist's name.
The other reason why this is really useful to do,
by the way, is that quite often
with a lot of the newer models,
you can't use an artist's name in the prompt.
So for example, Suno, which is one of the music models,
you can't ask for a song in the style of Taylor Swift,
but you can use unbundling like this
to get around those sorts of limitations.
All right, so let's try this out with a different image.
In this case, I wanna use "The Persistence of Memory,"
Salvador Dali.
I'm gonna that into here.
I'm gonna say, "Please describe the characteristics
and style of this painting
without mentioning the name of the artist."
That's gonna give us a real description
of this type of painting.
So it says about the melting clocks,
dreamlike landscape, distorted forms,
hyperrealistic details, soft versus hard contrasts,
symbolism of time, use of light and shadow.
So yeah, it is pretty comprehensive.
And if you didn't go to art school,
then this is really useful for you
'cause you didn't know what these things are called,
otherwise you wouldn't be able to use them
in your prompt because you just wouldn't know.
So we have that description there,
we're gonna come back to that.
Let's just ask for painting of Times Square,
Times Square in the style
of Salvador Dali.
We're gonna see what we get.
This is without using unbundling.
And then we're gonna compare that
with the unbundled description.
Cool, so it's pretty good one.
It's a bit weird,
but it has like melting clocks and stuff.
Now let's see what we get with the unbundled style.
So let's bring back, what was the?
This one here, gonna copy this.
Gonna say, "Give me a painting
of Times Square in the following style."
Okay, so you can see we've pasted in this whole style here
and it's gonna do a much better job,
and that's what I'm hoping we'll see.
Cool, okay so it is similar to the other painting,
but now we have a good design in the style that we like,
but without mentioning the specific artist's name.
The really interesting thing we can do here, by the way,
is we can edit this now, right?
Because we have unbundled the styles,
we could change some things that we don't like.
So let me just copy this
and then gonna paste this in.
And I'm gonna use this to remix the styles.
So I still want the melting clocks,
still like the dreamlike landscape,
hyperrealistic details.
I don't want the soft and hard contrasts
or the symbolism of time,
instead of the use of light and shadow
I'm just gonna use of pastels and blurred effect,
and I'm gonna say
the background
is a pleasant Easter Sunday
pastel palette with blurred edges.
All right, let's get rid of this as well.
We'll just use this top part here.
And because we've unbundled everything into bullet points,
we can just change those bullet points if we want.
That's the really cool thing that we can do here.
Yeah, actually, let's just do this one more change as well.
Melting people, several people on the street
that appear to be melting
and draped over objects,
creating a fluid, almost organic appearance.
All right, so let's see what we get now.
There we go, very different.
It's still Salvador Dali-esque.
Still got a watch in there, (laughs)
but the people are melting as this pink goo and it's pastel
so it has a completely different vibe.
And I think that this is a much more creative use of AI,
a much more ethical use of AI
because we're taking the parts
that we like about an artist's work,
but we're making it a little bit our own
by changing the style.
This is called unbundling.
This is something I use all the time,
and in fact, I very rarely use a prompt these days
without doing it.
I won't start with the artist's name
even just because I don't think
it's ethical to rip them off.
If you can remix the things that you like about this style
with another set of artists or other ideas that you have
or you come up with your own,
then I think you can get much better results.