-: Okay, we're gonna walk through
how to make custom illustrations for your blog.
So what we're gonna paste in here is this prompt
and I'm just gonna walk you through it.
So this is one that I have used in the past,
something that gets pretty good results
and just walk you through each part.
First, we start with illustration, right?
That's pretty obvious.
And then what we have here is permutations.
So these are different types of illustration
that we want, right?
Like we want for this client,
it's a tool that automatically promotes products
from your blog.
So they want websites being linked together
as an illustration,
they want a website being examined,
people solving a problem together, right?
Like they want a mobile advertisement,
they want a blueprint being reviewed.
So these are the types of things they want illustrations of.
And permutations is gonna generate a new prompt
for every single one of them.
So I have been generating multiple prompts at the same time.
We'll be able to see how well this specific prompt does
across lots of different edge cases.
And if it works, then we know that it's worth using.
It's much more robust than if we just tried one at a time.
Then the rest of the prompt,
is relatively straightforward prompt engineering
for a B2B company blog
that kind of means something
in the style of Corporate Memphis.
So if you haven't seen Corporate Memphis,
you're about to see it.
But you'll recognize it,
because there's a lot of corporate blogs.
Intercom's blog is one of the main ones that comes to mind
for Corporate Memphis.
So you're gonna see that style
and it's like a pretty standard style.
Then you have white background.
The reason why I use white background,
is just that it makes it easier to remove the background,
so we have that under the illustration.
What we're saying, it's professional, clean lines,
warm pastel colors.
So let me just hit Enter
and it's saying,
"We're gonna generate five prompts."
You can actually see the prompts here.
So you can see of websites being linked together,
of a website being examined, of people solving a problem.
Yeah, so it's kind of unbundled those permutations
that we entered in before.
All right, now it's generating
and it's gonna generate the first three
and then it's gonna generate the next two.
So we'll see how this does.
It's starting to generate them,
starting with a white screen.
That's always useful.
(Instructor laughs)
But yeah, like this,
yeah, this is the type of thing,
you can work on multiple times.
But I think the key here,
is like once you have a prompt that's working,
you can keep using it, right?
This is really part of your brand's style guide
if you think about it.
And I think a lot of companies in the future,
will have prompts as part of their brand's style guides.
'Cause once you get it working,
then you can have a consistent tone of voice.
You can have a consistent design, feel,
so people, when they come to the blog, they'll recognize it.
They'll know that this is you.
Now why have illustrations in the first place?
I think stock photos are one thing
and actually we have, of course, some AI stock photos
as well.
But I actually prefer illustrations for B2B,
just because it's a bit more abstract,
a bit more interesting visually, I think.
And it looks a bit more professional, of course.
So here we go.
Here's our Corporate Memphis style.
You can kind of see,
it looks like it's almost like cut out from paper
and put in here.
It's a bit of a Bauhaus style as well.
But yeah, you can see
that they're all visually very consistent, right,
which is cool.
And here we go.
So we have,
this one is people solving a problem, right?
And I quite like this one at the top.
I think that's pretty cool.
And then we have, here we go,
we have this more kind of 3D design.
So this is a website being examined.
And here, it's generating the mobile advertisement one.
Here, we have websites being linked together.
That's really cool.
That's really interesting.
And then a blueprint being reviewed.
So one of the things we could do here,
or what I recommend doing,
is kind of upscale the ones that you like.
So I actually really like this 3D one here
where people are sitting.
So I can upscale that.
And then what else do I like?
I like this one here
where the computers are being linked together.
I think that's pretty cool.
Or actually, maybe this one on the bottom-right.
So this is number four and upscale that.
And then, let me see, they're reviewing the blueprints.
Yeah, I think like this top-right one here.
So that's upscale two.
All right, how did we do with the mobile phone?
Oh, this is cool.
I like the fourth one here.
That's really good.
And now I have some of my upscales coming through,
which is great.
So I've kind of got one of each.
Anything I didn't upscale yet?
Yeah, I didn't upscale one of these ones, right?
So I'm gonna say I quite like this top one, top-right.
All right, so now we have our different illustrations.
They're all slightly different styles.
What I would say is you could potentially pick one
of these styles that you really like.
Like for example, I really like this style.
This is my favorite one.
Looking at these in a bit of a bigger image.
So what I could do is I could now copy the link
and then I can use that in my next prompt.
(keyboard keystrokes)
So that one, if I just paste in there
and then I'm gonna go grab my prompt.
So what I'm gonna do is that,
this is my least favorite,
what I'm gonna do is I take my favorite
and use that as the base image.
And then I'm gonna take my least favorite,
which is the prompt here.
And then I'm just gonna run that
and see if it helps me get to what I want.
So this is using the base image here,
but then we're using the prompt from the other one.
So hopefully, it'll keep the same style.
The other thing you can do here is you can use describe,
so if I,
let me just open this up and then I'll save the image,
okay and then you can kind of use this
to zero in on your prompts.
So while that's running, I'm just gonna use describe.
And then where is it?
This one, yeah, just gonna paste that in.
So describe helps you reverse-engineer the prompt
from the image.
So yeah, we already know what the prompt is obviously.
But this is gonna give us a little bit
of a more interesting read, right?
So we might pick up some things,
so like isometric concept, like, yeah, that's good,
isometric, warm color palette,
maybe we could use that instead of pastels.
I think that's kind of useful.
The style of graphic-design-inspired illustrations,
webcore, letterboxing.
(Instructor laughs)
So some of these things are interesting, right?
Warm tones, organic and flowing forms,
light navy and light crimson,
charming character illustrations,
so we can pick up some of these (indistinct), right?
Like we can pick some of these up
and use them in our prompt
and start to zero in on a style guide we like.
But I mean, it looks like we've already solved the problem,
which is very cool.
So this, if I wanna remind you,
so that is what the image looked like before.
And this was people solving a problem,
this is my least favorite one.
And then we fed it the base image, this one.
And look what it came back with.
It actually matches the base image.
It looks really cool.
So now we can generate multiple different prompts.
We can generate many different illustration styles.
But there are illustration scenarios,
but we're all gonna have the same style
as long as we use this base image.
So now we have I think a really good basis
for moving forward.
All right?
Hopefully, that kind of gives you an understanding
of the workflow
and how you kind of build a brand
from this type of prompting
and kind of zero in on that brand style guide.