Another really popular page that you may need on your website is a landing page.
A landing page is a page where you offer something in exchange for name and email for the clients or
your customers information.
So usually it's a free lead magnet, a free PDF, a free e-book or something similar, and in exchange
they will give you their name and email and that's the landing page.
So if you want to build a landing page, we can do that to write all the copy with Chatgpt.
So let me show you the prompt we are using and this is fast is saying write a landing page copy optimized
for my buyer persona where I will sell sell and you put your product and service name.
Let's say we are selling here an online.
Online course on email marketing, use the copywriting framework and you can add the copywriting framework
here if you want.
Let's say we want to use the AIDA.
I.e. that copyright framework, which is the attention, interest, desire and action.
If you don't know what the copyright frameworks are, you can ask GPT what are the copyright frameworks
that we can use to to write copy here on Chatgpt and it will send you a list.
I usually print the list, so here is my list.
You see all the frameworks here and you can have that and use it as you wish.
Also, I'm asking here on the landing page, please include headline subheadline, all the elements
for an optimized copy.
So let me go and hit enter.
So here is the the the landing page for your buyer persona using the AIDA framework.
So you see headline is here.
Learn how to master email marketing and skyrocket your sales.
I love it.
Sub headline is here.
Attention is divided.
Remember I asked to write in the Aida Attention, interest, desire and action frame work.
So you see that it's dividing here the copy on these different specific areas.
So we can see here the attention is saying, Hey, are you struggling to drive sales through the email
marketing campaign?
Interest is saying all starts with the right strategy.
Desire is a phrase where they build a desire about your product, your services on your customer's heart,
and the action is the call to action.
Don't miss this opportunity to master email marketing and drive more revenue to your business.
Sign up now and here is the option to to add on your landing page.
Also, we see here elements for an optimized copy is giving you some elements that you need to keep
attention, like a clear attention grabbing headline, a sub headline that expand the headline and set
expectation, a section that create desire.
So all is here for you.
All you have to do now is copy and paste on your landing page and is ready to go.
See you in the next video.