Okay, let's do that here on Chatgpt.
Hopefully by the end of this process here we have the optimized and the most accurate target audience
for you and for your business.
So I want you to start with a new chat.
So come here and click, click, click on new chat to create a new chat on Chatgpt.
And I use one specific prompt that you can use if you want, or you can use different prompts, you
can play with it until you have the best results.
This is the one that I use and I invite you to use this one.
To start.
I ask, help me to identify my target audience, ask follow up questions until you until you have all
the information you need to create a buyer persona.
So I click on Enter, I hit Enter and let's see what he's saying.
Sure, I'm happy to identify your audience.
Let's get started.
Tell me a little bit of about what are you what service are you offering?
And help me understand the general category of people that may be interested on your audience.
Sometimes you will see Chatgpt asking you like this.
Sometimes you will have a list of questions that 1 to 10 or 1 to 5 that it will ask you in order to
follow up.
Let's continue with it and see what happens.
So he's saying the service I provide, I create online trainings for business owners.
And entrepreneurs.
Let's see what if.
Have more questions.
Great.
Here are some follow up questions.
Okay, Here is the list of questions that I was referring to.
So let's start answering this.
Number one, what specific topic skills do your online trainings cover?
So let's say that is digital marketing.
Excellent.
Number two, are you an online?
Are you are your online trainings generate towards new business owners and entrepreneurs who are more
established new business owners and.
Establish businesses.
Okay.
Number three, what age range do you think will be more interested on my trainings?
30 to 45 years old.
Number four are your trainings designed for people who are just starting on their careers or for people
who have the business for a while?
Let's say that that is, let's assume on this example, that is for people that people that are new
to.
Marketing Number five Are your trainings generated for people who run a specific type of business?
Not really.
Number six.
You can be more specific, of course.
How tech savvy they need to be.
They don't need to have any specific knowledge.
Okay.
Number seven.
Stay here with me, guys.
We're almost there.
Number seven, What is the price point of your online training?
Let's say that is from.
102.
$800.
Number eight.
Last question.
Where does your target audience is covering here?
Let's see.
We can see it.
Okay, Where your target audience spend their time online?
Are they active in certain social media platforms?
Let's say that they are active, active on YouTube and social media.
Okay, let's see what we have now.
Maybe Chatgpt will have more follow up questions for us.
For us, maybe not.
Now I see the results already.
So great.
Based on your responses, here is the potential buyer persona for your online trainings named Zara,
age 35, or occupation Entrepreneur of business Owner.
The background and you see the background here.
The goals are here, the challenges are here.
So this is fantastic.
You have here the dreams or the goals of your audience here on goals.
You have also the pain points on the challenge, which is something super important for when you determine
your target audience.
You need to have very clear what are the pain points of your audience and what are the goals of your
audience.
You see the online behavior, and I can follow up here, I can say.
Make a list of the top ten top ten pain points of this buyer persona.
Let's see if we have something here.
So here are ten potential pain points that Sarah, which is the buyer persona, may be experiencing
a lack of knowledge on digital marketing, difficulty in understanding complex marketing concepts,
limited time to invest, learning new skills.
Right.
That's something that I see all the time in my students.
Limited budget uncertainty in which digital marketing channels they need to start.
Probably you feel like that too.
So it's describing my students here.
This is fantastic.
And I can also ask Chatgpt to optimize my audience even more.
You need to know the pain points and also the dreams and the goals.
I can say make a list of ten goals or dreams of this buyer persona.
Let's see, here are ten potential goals or dreams of Zara.
Grow her business and increase sales, build brand and awareness and establish her business and and
brand.
Create effective digital marketing campaigns.
Expand their their customer base to reach new markets, increase their online visibility and exposure,
build a strong social media.
All these that is describing here is actually and we are spending here like a few minutes, you and
I.
This is exactly I do this for seven years and this is exactly I mean, what the pains and the goals
of my target audience are.
So this is fantastic because in a few minutes we can determine that with Chatgpt you can ask follow
follow up questions.
For example, let's see what else?
What are their online behavior?
Least ten online behaviors.
Of this buyer persona.
Let's see.
Let's fix this.
Okay.
Based on the buyer persona we created earlier ten buyers, ten online behaviours of Zara, frequently
search engines like Google for information about digital marketing, spend time browsing social media
like Instagram and Facebook to stay connected with friends, search and watch educational videos on
YouTube to learn more about specific specific digital marketing topics.
Follow up with leaders.
So you have all these let's say let's assume, let's assume we can go deep here, guys.
So I want you to invest time here at the end of this video.
Just pause the course, go to Chatgpt and start playing with this target audience.
Okay.
Let's say that I want to get some of these spend time browsing.
Let's see here, Here.
Number three often search for and watch educational videos on YouTube to learn more about specific digital
marketing topics.
Let's get this one.
I'm not sure if this will have actually a real result, a good result, but let's ask Chatgpt to make
a list of.
Possible.
Search.
Videos.
That that this buyer persona searches and watches.
Uh, on YouTube.
So let's fix this.
Let's see if we have some results.
So Chatgpt will make a list of ten subjects that this buyer persona may look when they are on YouTube
looking for information.
Here we have five strategies to build a strong online brand online The Ultimate Guide to Social Media
Marketing for Small Businesses.
How to use SEO to Improve Your Website Ranking.
So here I have also some ideas, some content ideas based on my specific buyer persona, which is outstanding
and fantastic because this is super optimized.
And again, I can come here and say, Hey, I like this.
I can create a video maybe about the five key strategies to building a strong brand online so I can
come here and say, Hey, please write a video script for this.
And here we have sure, a sample of video script for the five key Strategies to build a strong brand
online.
And you see here the video script is ready for us.
I hope you use this.
Come here and spend time not creating scripts at this moment.
We are doing that.
Later in the course we have a model about YouTube with Chatgpt and creating videos for for social media
with Chatgpt.
But now I want you to come here and read all these pain points.
You can ask for more pain points for more examples of specific pain points or goals that your target
audience have, and read this and optimize.
At the end of this process, you will have a super optimized buyer persona ready for you and for your
business and a super optimized target audience to use on your ads.
For example, I can ask here now I'm thinking of something that is super important.
If I'm creating Facebook ads, for example, I can come here and ask for the ten interest that that
this buyer persona have so I can get this interest and put that on Facebook.
So my Facebook ads are more optimized and showing to the right people.
Okay, I hope you like this.
I love it.
I see you in the next video.