When you are creating an online presence for your brand, for your company on the Internet, you are
thinking about creating a website, creating a social media presence, social media, profiles on Facebook,
Instagram, start publishing content, and start creating articles for your website and all that is
wonderful and we need that.
That's part of the process of creating your online presence.
But one of the most important things, guys, is to have an email marketing sequence, an email marketing
campaign, running an email marketing system on your marketing running for you.
Why this is important because with email marketing you can capture the information of your audience.
So if somebody goes to your Facebook or your Instagram and they start watching and interacting with
your content and they go to your website, they read your article, they liked your article, they see
your product, your services.
I mean, you don't have a way to contact them when once you have something to sell, if you don't have
that information.
So the only way we have right now to get this information from your customers is is not the only way,
but it's the main way.
99% is email marketing.
And that's why why is important.
So with email marketing, you capture these leads.
That's a name that we use in marketing.
You capture the leads which are people that are interested.
Maybe they are not clients yet, but they are interested on your products, your services, your content
that you are creating.
You capture the information, their name and email.
And with email marketing, you start sending them information about what you teach, about your products,
about your brand, about your your mission.
And by doing that, you are creating and this is the most important thing, you are establishing a trustful
relationship between you and the client, right?
So if I just go to your website and I start seeing what you are creating the blogs and all that, and
I identify, I like, I like what I see, but I'm not ready to purchase yet.
Why not?
Because I just met you.
I just consume some content from your company.
Right?
So in order to, to, to make sure the client is ready to buy, the best way to do it is with email
marketing, because you can send them messages.
You can say, hey, look at this.
This is something you like.
Look at this video we just published.
Look at this product we are launching.
So you start creating this relationship and by default, because of the the nature of the relationship,
the clients will be more ready to buy your products and services when you send these promotional announcement.
And the best way to do that is with email sequences.
But the problem is that to write email sequences.
So it takes a long time because you need to plan the email sequences, You need to think about the content.
The emails that you are sending needs to be really interesting for this specific buyer persona, for
this target audience.
So you need to spend time and time and time thinking about it and optimize it.
But now Egypt, we can do that way faster.
So we will ask Egypt in the next video here in this section to do a few things for us to help us create
these these email marketing campaign, determine how many emails we need to send and also to write these
emails.
So all you need to do is copy and paste and just make sure you do some edits to make sure it has the
the style of your brand, your company on these emails, and that's it.
The email sequence is ready, so let's do that in the next video.