In this case, we are starting with a clean chat, a new chat.
If you already have a buyer persona, you can use the same chat that you used before, where you discover
where you work with Chatgpt to get to your buyer persona.
In this case, we are starting from scratch, so if you don't know where to start, start with me here
from scratch.
New Chat.
We are coming here to chatgpt and we are using this prompt saying Help me to identify my target audience,
ask follow up questions until you have all the information you need to create a buyer persona and target
audience for my business.
Let's see what what happened here.
So we have here it is asking now.
Okay, tell me more some basic information about your business, what products you offer, and this
will help me to understand your audience.
So first we will add we will send him information about what we sell, who is the target audience,
And after that, the chatbot will send you a few questions to have a more detailed information about
them.
So let's do that.
We said we are an online education company that creates online trainings and courses about digital.
Marketing, for example.
Of course, you will add here your exact description for your business.
Let's see.
Let's go with this.
Let's see what happened.
Okay, great.
Let's start with some basic questions to identify your target audience.
Here are the questions that I talk about.
We have ten questions, so we will reply one by one.
And again, I will do it really quick here, but I want you to spend time here giving as much detail
as you can for Chatgpt.
So number one, who is your ideal customers?
Business owners and entrepreneurs.
Excellent.
I will press shift and enter to go to the next line.
What is their age range?
Let's say 30 to 45.
Number three, what is their gender?
Both men and women for the level of education High.
Degrees, let's say.
Number five, we have what is their occupation or industry?
Not sure.
I'm not sure.
So if you are not sure, just put not sure.
Or you can say help me to identify that so it will ask you follow up questions about that specific question.
Where do they live?
All over the world.
Number seven.
What are their interests and hobbies?
Technology.
Um.
Marketing.
Sales and passive income, for example.
Number eight.
What are their pain points challenges when coming to digital marketing.
Okay, so what is I tell I tell Chatgpt that this is the thing that I work with.
This is my industry in this case is digital marketing.
So now this is an important question.
What, what are the pain points or challenges regarding your, your, your topic digital marketing?
In my case, I'll say that they are having a hard time creating ads creating a.
An online presence.
And using digital marketing.
To grow their business.
Okay, next.
Number nine.
How they typically consume content, I think it is is covered by the prompt.
So let's say they read blogs.
A social media on YouTube, for example.
Okay, let's go with this.
Let's see what happens.
We forgot about the last question, but that's fine.
You see here, it created a buyer persona for us.
This is fantastic.
This is what we want.
So it's creating an ideal customer for us.
It's saying, okay, the ideal, The buyer persona name is Sarah, age 35.
She is female education, bachelor's and master's degree occupation.
She's an entrepreneur and small business owner.
Location anywhere in the world.
Hobbies, technology, sales, passive income, pain points, difficulty creating ads, content consumption,
motivation, and all the information about the target audience.
So now Chatgpt knows.
Sarah Which is your buyer persona.
Now we are ready to go to the next step of the funnel where we are creating leads and not leads.
Actually a lead magnets for this buyer persona.
Okay, see you there.
The next one will be a great lesson.
See you there.