Okay, now we will create lead magnets, but maybe you are not sure if you are creating a free e-book,
a webinar, a video series, maybe a report or what is the best.
Lead magnet you can use for your buyer persona for your target audience.
So we will ask GPT now that it knows the buyer persona, we can ask, okay, what are some ideas for
lead magnets that we can use?
What are kind of lead magnets we can use for your target audience?
So just ask directly what are some examples of lead magnets I can use for this buyer?
For my buyer persona, for my buyer persona, for example?
Let's see what we have.
Great questions.
Here are some ideas.
So free e-book.
Get a free e-book that provides tips and strategy to optimize your digital marketing.
Blah blah blah Webinar Excellent checklist.
Create a checklist that outlines the essential steps to creating a successful digital marketing campaign.
Great idea.
Free trial.
That's another idea for free lead magnet.
So you if you have a service, let's say you have a service of planning your ads strategy, for example,
that's your service.
So you can offer a free planning, a free customized plan for these specific lead.
If they leave their information, their name and email, usually the conversion are higher because you
are offering some free lead magnet that has great value for them.
Okay.
Also case studies quiz template provide a free template or guide that create effective digital marketing
assets such as social media posts, email newsletter.
So we are going probably let's try a few of of of them here.
So let's go first with the checklist.
So I will just copy this checklist and I will say, Help me.
Create.
And I pace here.
Checklist.
To use as a lead magnet.
Okay.
You see here, create a checklist that outlines the essential steps of creating successful digital marketing
campaign.
Let's see what we have.
Sure.
Here is a checklist.
You see here, number one, target.
Audience number two is creating your free lead magnet.
Of course, this is not ready to send to your audience.
You need to copy this information that Chatgpt is generating for us here and you can paste that on maybe
an infographic, maybe you can create actually a checklist.
You go to canva.com and you see the checklist there.
Let me show you.
It's really easy to do Canva.com We search for checklist.
Let's see if we have a template for checklist.
We do.
So you see here and there are a lot of templates for checklists that you can just click on any that
is free or you can pay for it if you want.
Most of them are free, the one that you like, and let's say we like this one and we can customize.
We can start editing this checklist with the information that we just created on Chatgpt.
Fantastic.
So immediately you already have a free lead magnet of high value that you can offer to your audience.
Let's say we don't want to use the we like the checklist.
We we will use that one, but we also like to use the free e-book.
I mean, but when you think about writing an e-book, that's a complex task, right?
So let's ask Chatgpt here.
Please help me to write an e-book to use as a lead magnet and I will paste what I copied from the Chatgpt
suggestion here saying Free e-book offer a free e-book that provides tips.
For optimizing digital marketing efforts tailored to small business owners and entrepreneurs, which
is actually my buyer persona.
So I will edit this, I will delete this, and I will say.
Let's see here.
Lead magnet, An e-book.
Okay, so write me an e-book as a lead magnet, an e-book that provides tips and strategies to optimize
digital marketing efforts.
Let's see what we have.
And usually it won't write the whole book right there.
It will show you the title of the book, the chapters, the specific topics for each chapter.
So now that you have the structure, you have the outline of the book, as you are seeing here on the
screen, you can go and create each separate section and I will show you how to do that.
It's super easy.
In a few minutes you will have the whole e-book ready for you.
So first step you see here title The Small Business Owner Guide to Optimizing Your Digital Marketing
Efforts.
Wonderful.
If I am a small small business owner, which is which I am because I'm a buyer persona.
My buyer persona is a small business owner.
They are.
They identify immediately with the title.
You will like this specific book you see here.
Chapter one Understand your target Audience.
Chapter two Setting Your Digital Marketing Goals.
Chapter three Choosing the Digital Marketing Channels blah blah blah.
All is here for them and you have bullet points.
So first thing you copy this outline to word or to any document or any software where you can edit text
like Google Docs word that's up to you.
And once you have that, we will ask to GPT to write each chapter.
We can go here and say, Copy this.
Chapter one with with the bullet points.
And we come here and say right, this chapter in details.
Also talk about each one of the bullet points.
Okay.
I'm just coming up here on the flight with some prompts for chatgpt so you can optimize this even more
if you want.
Okay.
You can give more details.
So you see here chapter one.
Understand your target audience.
You see, it's writing, not writing everything for us.
And you can also, if it's not long enough, if you think it's not long enough, you can ask GPT to
make it 2 to 2000 words or 5000 words or 10,000 words.
It's up to you.
So you can determine all these details and you can come also here and expand in some areas.
So you see that chapter one is ready.
So we just copy and paste on your word document save go now and create chapter to chapter three.
And at the end of ten minutes, ten minutes, guys, you will have a complete e-book about how small
business owners can optimize their digital marketing efforts step by step.
This is how you create a free lead magnet.
Of course, if you want to do like let's see, let's go back to the list here if you want to do a webinar.
Or a case study or a quiz or a template.
Let's say we want a webinar.
We can just ask GPT.
Okay, GPT, I will.
I choose to create a lead magnet that is a webinar.
Please give me ideas and detail information or write the script for the webinar.
It's War by war, everything that I need to say on camera or when I'm doing the webinar, you can do
that too.
So you don't you don't even need to think about it.
You will just optimize it, edit and make sure it gets to your customer's heart, which is the main
goal of this free lead magnet.
So, so far in the marketing funnel we have, we know the buyer persona, we define that.
Number two, we have already your lead magnet, your free lead magnet.
So now we are going to the next step.
And the next step is creating the landing page copy using Chatgpt to convert visitors into leads.
Okay, we will do that in the next video.